Is this new AI the biggest threat to Google’s search dominance?

Google is the most popular search engine in the world, with a market share of around 90% in many countries. This leadership is due in part to the company’s commitment to providing a high-quality user experience and to constantly improving its search algorithm. Google’s search algorithm is widely considered to be the best in the industry, and it is regularly updated to provide users with the most relevant and accurate search results.

The company also offers a range of advanced search features, such as personalized results and voice search, which have helped it maintain its leadership position. Additionally, Google’s dominance in search has allowed it to expand into other areas, such as advertising, which has further solidified its position as a market leader.

However, is this leadership about to end?

Enter ChatGPT

ChatGPT is a large language model trained by OpenAI. Its main function is to provide helpful and accurate information on a wide range of topics. which allows it to generate human-like responses to questions and prompts. It can answer questions and provide information on a wide variety of subjects, including history, science, current events, and more.

Here’s an example:

Asking a question on ChatGPT.

The reply you see above is entirely self-generated by ChatGPT from its own body of knowledge. (ChatGPT does not have the ability to access the internet or external information.)

So how does it do it?

ChatGPT generates language using a deep learning technique called unsupervised learning. This involves training a neural network on a large dataset of text, such as books, articles, and websites, and then using that trained network to generate text based on the patterns it has learned from the training data. This allows it to learn the patterns and nuances of human language, and to generate text that is coherent and sounds natural to humans.

To improve its performance, ChatGPT is fine-tuned on specific tasks or types of text. For example, it can be trained to generate more accurate answers to specific questions, or to use a specific writing style. This fine-tuning allows ChatGPT to become more adept at the task at hand, and to generate more accurate and relevant responses.

Additionally, as ChatGPT processes more text and interacts with more users, it continues to learn and improve over time. This ongoing learning allows it to become increasingly effective at generating human-like text, and to provide more accurate and helpful responses to user queries.


Will ChatGPT replace Google Search?

Here’s ChatGPT’s reply when you ask it this question:

At the moment, there are still several advantages to using Google Search, including:

1. Speed and convenience: Google Search allows users to quickly and easily find the information they are looking for on the internet by entering keywords or phrases into a search bar. The search engine provides a list of relevant results within seconds, making it a convenient and efficient way to access information.

2. Relevance of results: Google Search uses advanced algorithms to provide the most relevant results for a given search query. This means that users are more likely to find what they are looking for, and they are less likely to waste time sifting through irrelevant results.

3. Wide range of information: Google Search has a vast index of information, covering a wide range of topics and sources. This means that users can find a wide range of information on a variety of subjects using Google Search.

4. Customization and personalization: Google Search allows users to customize and personalize their search experience. For example, users can save their favourite websites, search for specific types of content, and get personalized recommendations based on their previous searches.

5. Integration with other Google services: Google Search is integrated with other Google services, such as Maps, Images, and YouTube. This allows users to quickly access a wide range of information and tools within a single platform.

Overall, the advantages of Google Search make it a valuable tool for accessing information on the internet, while ChatGPT essentially remains a chatbot for now – albeit a very good one with AI learning capabilities.

Google is also a leader in AI

It’s good to remember that Google also uses artificial intelligence (AI) in many of its products and services. Google has been at the forefront of AI research and development for many years, and it has applied AI technology to a wide range of applications, including search, advertising, and translation.

Google Search itself uses AI to provide users with relevant and accurate search results. It uses natural language processing and machine learning algorithms to understand the intent behind users’ queries, and to provide them with the most relevant and useful information.

Another example of AI at Google is the Google Assistant, a virtual assistant that uses AI technology to understand and respond to user requests. The Google Assistant can answer questions, provide information, and perform a variety of tasks, such as setting reminders, playing music, and controlling smart home devices.

Google also uses AI in other products and services such as Google Translate, and Google Maps. These AI-powered services use natural language processing and other AI technologies to provide users with personalized and useful information and assistance. Overall, Google uses AI technology in many of its products and services, and it continues to invest heavily in AI research and development.

The fifth perspective

Like any company, Google faces challenges and competition, and its future success will depend on a variety of factors, including its ability to adapt to changing market conditions and consumer preferences.

However, Google has a strong track record of success, and the company has demonstrated an ability to innovate and adapt to new technologies and trends. In addition, Google has a large and loyal user base, and its products and services have become an important part of many people’s daily lives.

Furthermore, Google is a leader in the field of artificial intelligence (AI), and the company’s investment in AI research and development is likely to be a key driver of its future success. As AI technology continues to advance, Google’s use of AI in its products and services is likely to give it a competitive advantage and help it maintain its position as a leading technology company. It is likely that AI will continue to advance and become more integrated into our daily lives, with applications in a wide range of industries, including healthcare, finance, education, and transportation.

While it is impossible to predict the future with certainty, Google has many strengths and advantages that suggest it is well-positioned to remain successful for many years to come.

This article was written using ChatGPT.

Adam Wong

Adam Wong is the editor-in-chief of The Fifth Person and author of the national bestseller Lucky Bastard! which made the Sunday Times Top 10 Bestseller's List in 2009 and Value Investing Made Easy which made the Kinokuniya Business Bestseller's List in 2013. In 2010, he appeared on U.S. national television on the morning show The Balancing Act. An avid investor himself, Adam shares his personal thoughts and opinions as he journals his investing journey online.

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