How To Invest

Return on Effort: The hidden metric that changed how I invest

A few years ago, I was deep into active investing. My portfolio was packed with small caps, high growth plays, and turnaround bets. My watchlist had more than fifty tickers. Every night after work, I went from pre-market news to earnings calls. At the time, it felt like progress. I believed I was sharpening my edge, staying informed, staying active.

But the truth is that I was exhausted.

The returns were decent, but they came with a cost I never accounted for. My time was no longer mine. My mental bandwidth was stretched thin and any volatility in the market translated directly into stress and mood swings. I carried portfolio anxiety into unrelated parts of my life. Eventually, I stopped asking how much I was making and started asking how much of myself I was giving up to make it.

That was when I stumbled on a simple framing that shifted everything: Return on Effort.

Redefining the metrics

Return on Investment is the standard metric in finance. It tracks capital growth, compounding, and percentage gains over time. However, ROI alone does not tell the full story. It ignores the effort—time, energy, and mental cycles—required to achieve those returns.

Return on Effort, as I define it, measures what I get back relative to how much effort I expend. It is not about maximizing returns at any cost. It is about optimizing for sustainability, sanity, and long-term consistency. Just like calories burned in a workout matter less than whether you can stick to a routine for years, high-effort investing is not inherently better if it is mentally and emotionally draining.

The tipping point

At my peak of overactivity, I juggled thirty companies across multiple markets while building my own valuation dashboard with Excel and Google Finance scripts. On the surface, it looked disciplined. In reality, I was constantly on edge. The opening bell felt less like an opportunity and more like a trigger. I traded on scraps of news, second-guessed every position, and consumed more market content than I could process.

The real cost was not time; it was mental fragmentation. Every new stock idea and every adjustment to CPI forecasts added to the noise. My decisions came less from conviction and more from fatigue. I was too distracted by short-term ripples to notice the waves that mattered.

That was the breaking point. As my commitments outside the market grew, I no longer had the bandwidth to manually engineer a portfolio optimized for returns without taking a toll on my life. The wake-up call came when I realized my 17.6% return was only slightly better than the S&P 500. Considering the hours and mental energy I had poured in, the trade-off was humiliating.

Simplification

I began simplifying.

First, I trimmed my watchlist. I sold off positions that required constant attention or speculative justification. I dropped strategies that depended on precise timing or short-term catalysts. I reduced the number of newsletters I read, turned off alerts, and set rules for when I could check my portfolio.

I restructured into a core-satellite model: a stable core of low-cost index funds and dividend-paying stocks that required little oversight, with a small satellite for higher-conviction active positions. The goal was not to stop thinking. It was to stop thinking all the time.

I also began setting hard limits on how much time I spent on investment research. Instead of daily inputs, I moved to a twice-yearly review. This forced me to prioritize and gave my mind space to rest.

What changed

With less input, I expected my performance to weaken. Instead, it improved. Without constant noise, my decisions became clearer. I held winners longer. I was less reactive to corrections. I had more time to reflect on portfolio construction, risk tolerance, and cash flow goals.

The most important change was psychological. Investing stopped feeling like a job. It no longer hijacked my weekends or drained my attention during the day. I began sleeping better. I had space for other projects.

Designing with ‘ROE’ in mind

Today, I design my investment approach around Return on Effort.

This means:

  • Automating what can be automated
  • Choosing simplicity over cleverness
  • Avoiding strategies that depend on constant intervention
  • Accepting that I will not catch every upside, and being fine with that
  • Treating time and energy as scarce resources, not just capital

This does not mean I have stopped learning or thinking about markets. It means I choose strategies I can execute well and consistently, without burning out.

The real return 

Looking back, the biggest lesson was not about beating the market. It was about reclaiming my life from it. My old approach gave me slightly better returns than an index fund, but at a cost that was impossible to justify. Measuring by ROI alone, I was doing fine. Measuring by Return on Effort, I was failing.

Now, my portfolio works for me instead of the other way around. The numbers matter, but so does the energy I have left for work, relationships, and projects outside the market. That balance is what makes investing sustainable.

Return on Investment tells you how well your capital is compounding. Return on Effort tells you how well you are functioning as an investor. The goal is not to do more. It is to do enough, well, and sustainably. Performance without peace is a form of debt. High-effort investing is seductive because it feels like control. But true control comes from clarity, structure, and discipline, not from checking prices ten times daily.

The most overlooked alpha may not come from finding the next ten-bagger. It may come from choosing a system you can stick with for decades, without burning out. That is what makes Return on Effort a metric worth paying attention to.

Wang Choon Leo, CFA, CPA (Aust.)

Choon Leo is a growth-focused investor with an interest in innovative platform businesses that can connect users and fix market inefficiencies. He believes that companies with the most competitive business models will compound in value over the long term. Choon Leo is a CFA charterholder.

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